Partner With Us

Extended Protection Plan

Protection plans that actually 
protect your business

Stop settling for one-size-fits-all programs from giant insurers. We build custom extended protection plans that fit your products, your customers, and the way you do business—because independence deserves independence.

"We don't just sell you a program and walk away. We become part of your team, helping you succeed every step of the way."

Laura Gaitan, President

Built around your business, not theirs

Every business is different. Your protection program should be too. We work with you to create plans that enhance your customer experience while driving real profitability.

  • Custom plan design that matches your product mix and price points

  • White-label branding that reinforces your reputation, not ours

  • A-rated insurance carrier backing 
with multiple carrier partnerships for maximum flexibility.

  • Comprehensive coverage across major appliances, electronics, tablets, smartphones, furniture, jewelry and more

  • Real people to call when you need help—no phone trees or chatbots

  • Ongoing program optimization based on your actual performance data

We actually do the work—and we're a 360 degree service solution

While other providers hand you a generic program and disappear, we roll up our sleeves. From initial design to daily operations, we're your active partner in making protection plans profitable. By partnering with multiple A-rated insurance carriers, we're able to offer unique, customizable programs that are tailored for you and your customers.

Proven results for
independent businesses

Supporting over 800 businesses with 2,500 store fronts across the country. Backed by A-rated insurance partners. Founded in 2011, we’ve grown by earning trust, not just signing contracts.

“After 70+ years as a family business, we know real partners when we see them. New Leaf understands that every customer interaction reflects our family name and treats our customers with care.”

— Roddey Player Sr., President & CEO, Queen City Homestore

“Switching to New Leaf was night and day. No bureaucracy—just real people who made the transition easy and treat our customers like neighbors, not claim numbers.”

— Tom Balistreri, President, Colder’s

“After 15 years with New Leaf, they still treat us like a true partner. They understand our business, our values, and handle every customer issue with care and expertise.”

— Shawn Buffamn, CEO, Orville’s

Independent, flexible and invested in your success.

We’re not a giant insurance company. We’re independent, just like most of our partners. That means we stay flexible, work faster and put real relationships ahead of paperwork. We show up for your customers the same way you do, with protection that fits your brand and builds long-term loyalty.

Real results from real
retailers

See More Case Studies

Comprehensive coverage across all categories

New Leaf covers and services a variety of product types, including major appliances, electronics, furniture, tablets, smartphones, jewelry and more! Our flexible programs scale from single-category specialists to multi-category retailers.