“New Leaf doesn’t sell a program and disappear. They redesigned our program and created Customer Care to handle warranty calls, proving what real partnership looks like.”
— Laurie Wolter, True Blue Program Manager, Ferguson
Whether you're in-store, online, or both, New Leaf helps you offer protection that works for your business model. We make it easy to add value at checkout while protecting your brand and building loyalty.

"Retail is where we started. Helping independent stores compete and win is at the heart of everything we do."
Sean Hicks, CEO
From single-location stores to multi-channel enterprises, we create protection programs that scale with your business and integrate seamlessly into your customer experience.

Our team supports your growth with tools and insights that help you drive sales and build loyalty. No bureaucracy, no runarounds just a partner who understands that your success is our success.
Supporting over 800 businesses with 2,500 store fronts nationwide. Active programs in 50 states. We’re the partner growing businesses count on.


We’re proud to support a growing network of retailers, OEMs, and service leaders across the country.
