Retail and E-Commerce

Protection designed for how you sell

Whether you're in-store, online, or both, New Leaf helps you offer protection that works for your business model. We make it easy to add value at checkout while protecting your brand and building loyalty.

"Retail is where we started. Helping independent stores compete and win is at the heart of everything we do."

Sean Hicks, CEO

Built for the way retail works today

From single-location stores to multi-channel enterprises, we create protection programs that scale with your business and integrate seamlessly into your customer experience.

Solutions

Frictionless POS integration that doesn't slow down sales
Scalable coverage for every product category you sell
White-label branding to match your customer experience
Full support for claims, service, and reporting
Real-time analytics and attachment rate insights

We keep protection 
easy for you and your customers

Our team supports your growth with tools and insights that help you drive sales and build loyalty. No bureaucracy, no runarounds just a partner who understands that your success is our success.

Trusted by retailers who 
demand results

Supporting over 800 businesses with 2,500 store fronts nationwide. Active programs in 50 states. We’re the partner growing businesses count on.

“New Leaf doesn’t sell a program and disappear. They redesigned our program and created Customer Care to handle warranty calls, proving what real partnership looks like.”

— Laurie Wolter, True Blue Program Manager, Ferguson

“After 70+ years as a family business, we know real partners when we see them. New Leaf understands that every customer interaction reflects our family name and treats our customers with care.”

— Roddey Player Sr., President & CEO, Queen City Homestore

Proud to Partner With

We’re proud to support a growing network of retailers, OEMs, and service leaders across the country.

Real results from real retailers

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