Program Partners and Resellers

Scale your protection business with a true partner

Whether you're an established warranty provider or building your first protection program, we provide the infrastructure, expertise, and support you need to compete and win in today's market.

"The best partnerships multiply strengths and eliminate weaknesses. That's how we approach every reseller relationship."

Kharl Mena, VP Business Development

White-label programs that amplify your brand

Leverage our infrastructure and expertise while maintaining your brand identity and customer relationships. We handle the complexity so you can focus on growth.

Solutions

Complete white-label program management
Custom pricing and product configuration
Integrated technology platforms and APIs
Comprehensive training and marketing support
Back-office operations including claims, billing, and customer service

Independent partners supporting independent partners

We understand the challenges of building and scaling protection programs because we've done it ourselves. Our partnership approach means your success drives our success.

Built for partnership success

Great programs start with strong partnerships. We work closely with resellers, agencies, and service providers to deliver branded protection experiences that are easy to sell and built to scale.

“After 12 years with New Leaf, I know I can always reach a real person who genuinely cares. No phone trees, no rigid policies—just true partnership.”

— Donnie Frank, Owner & President, LH Brubaker’s

“New Leaf doesn’t sell a program and disappear. They redesigned our program and created Customer Care to handle warranty calls, proving what real partnership looks like.”

— Laurie Wolter, True Blue Program Manager, Ferguson

Independent, flexible and invested in your success.

We’re not a giant insurance company. We’re independent, just like most of our partners. That means we stay flexible, work faster and put real relationships ahead of paperwork. We show up for your customers the same way you do, with protection that fits your brand and builds long-term loyalty.

Proud to Partner With

We’re proud to support a growing network of retailers, OEMs, and service leaders across the country.

Real results from real partners

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