Original Equipment Manufacturer

Extend your brand promise beyond the factory

Your products represent years of innovation and quality. We help you extend that promise through protection programs that enhance customer loyalty while creating new revenue streams for your business.

"The best manufacturers understand that the customer experience doesn't end at purchase. It's just getting started."

Laura Gaitan, President

Programs that amplify your brand value

Whether you're launching a new product line or expanding into new markets, we create protection programs that reinforce your commitment to quality and customer success.

Solutions

Branded extended warranty programs that feel native to your brand
Channel partner support and training programs
Direct-to-consumer and retail channel flexibility
Claims management that protects your brand reputation
Data insights that inform product development and customer retention

Your brand, our expertise

We become an extension of your team, not a separate vendor. Our programs are designed to enhance your brand promise and support your business objectives—from customer acquisition to lifetime value.

Built for brands that demand excellence

We partner with leading manufacturers to deliver protection programs that reflect their standards. From product setup to customer service, every detail is designed to protect your reputation and strengthen your brand.

“After 70+ years as a family business, we know real partners when we see them. New Leaf understands that every customer interaction reflects our family name and treats our customers with care.”

— Roddey Player Sr., President & CEO, Queen City Homestore

“Switching to New Leaf was night and day. No bureaucracy—just real people who made the transition easy and treat our customers like neighbors, not claim numbers.”

— Tom Balistreri, President, Colder’s

Proud to Partner With

We’re proud to support a growing network of retailers, OEMs, and service leaders across the country.

Real results from real retailers

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