Furniture

Protection that supports long-term satisfaction

Furniture purchases are emotional investments. We help you offer coverage that enhances the buying experience without slowing down the sales process because peace of mind should come standard.

"Furniture is personal. It's about comfort, style, and trust. Our programs are built to support that kind of meaningful purchase."

Kharl Mena, VP Business Development

Simple protection for complex purchases

Furniture buying is already complicated enough. Our programs are designed to be the easy part simple for your sales team to explain and your customers to understand.

Solutions

Crystal-clear plan structure that eliminates confusion
Comprehensive coverage for stains, structural damage, and mechanisms
In-home service and repair when possible
Branded protection materials that build purchase confidence
Flexible payment options that fit every budget

Deep furniture expertise you can count on

We're one of the few providers with deep experience in furniture retail. We understand fabric grades, construction methods, and what really matters to your customers when they're making a major purchase.

The furniture industry's
protection partner

Your customers invest in comfort, style, and durability. We help you protect that investment with plans that are clear, convenient, and backed by service your team can trust.

“After 12 years with New Leaf, I know I can always reach a real person who genuinely cares. No phone trees, no rigid policies—just true partnership.”

— Donnie Frank, Owner & President, LH Brubaker’s

“New Leaf doesn’t sell a program and disappear. They redesigned our program and created Customer Care to handle warranty calls, proving what real partnership looks like.”

— Laurie Wolter, True Blue Program Manager, Ferguson

Proud to Partner With

We’re proud to support a growing network of retailers, OEMs, and service leaders across the country.

Real results from real retailers

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