“After 12 years with New Leaf, I know I can always reach a real person who genuinely cares. No phone trees, no rigid policies—just true partnership.”
— Donnie Frank, Owner & President, LH Brubaker’s
Furniture purchases are emotional investments. We help you offer coverage that enhances the buying experience without slowing down the sales process because peace of mind should come standard.

"Furniture is personal. It's about comfort, style, and trust. Our programs are built to support that kind of meaningful purchase."
Kharl Mena, VP Business Development
Furniture buying is already complicated enough. Our programs are designed to be the easy part simple for your sales team to explain and your customers to understand.

We're one of the few providers with deep experience in furniture retail. We understand fabric grades, construction methods, and what really matters to your customers when they're making a major purchase.
Your customers invest in comfort, style, and durability. We help you protect that investment with plans that are clear, convenient, and backed by service your team can trust.


We’re proud to support a growing network of retailers, OEMs, and service leaders across the country.
