Appliance, Electronics and Mobile

Smarter protection for high-value products

Your customers expect reliability. When something breaks, they expect fast help. We build coverage that protects your margins while giving your buyers the confidence to invest in quality.

"When electronics and appliances fail, the brand experience is on the line. That's why our service has to be fast, flexible, and seamless."

Laura Gaitan, President

Coverage that works as hard as your products

We understand the complexity of modern appliances and electronics. Our programs are built for the realities of today's connected, sophisticated products.

Solutions

Repair-first model to reduce replacement costs and keep customers happy
Fast claims processing and certified technician dispatch
Coverage for both mechanical failures and accidental damage
Lifecycle support, including trade-up programs for obsolete items
Scalable programs across all SKUs—from small electronics to major appliances

We understand urgency and complexity

 Appliance and electronics claims can't wait. Our programs are built for speed, service, and satisfaction—because your customers' daily lives depend on these products working.

Built for high-stakes categories

From major appliances to mobile devices, our protection plans are designed for the moments that matter. We support your team with responsive claims, trusted technicians, and a service model that puts customers first.

“Switching to New Leaf was night and day. No bureaucracy—just real people who made the transition easy and treat our customers like neighbors, not claim numbers.”

— Tom Balistreri, President, Colder’s

“After 15 years with New Leaf, they still treat us like a true partner. They understand our business, our values, and handle every customer issue with care and expertise.”

— Shawn Buffum, CEO, Orville’s

Proud to Partner With

We’re proud to support a growing network of retailers, OEMs, and service leaders across the country.

Real results from real retailers

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