Protection That Looks
Good on Everyone.
A better experience for your customers. A smarter opportunity for your business.
Schedule a consultation
Turn First-Time Buyers Into Lifelong Customers
The Focus First Eyeglass Protection Plan is built to help retailers offer real value after the sale — and earn more from every frame that walks out the door.
Whether it’s everyday wear, unexpected loss, or “I sat on them again,” Focus First keeps your customers covered — and gives them a reason to come back.
Loss & Theft Protection
Not just
breakageAnnual Maintenance Perks
Cleanings, adjustments, tune-ups
Flexible
CoverageBecause real life doesn’t follow a script
Here When They Need Us
Quick answers, anytime, any way
Your customers walk out with confidence — not just glasses.
Retailer Benefits
Sell Smarter. Serve Better.
No complicated systems. No confusing paperwork. Just a smarter way to add value.
Why New Leaf
A Partner You Can Count On
We’ve spent over a decade building protection plans that work for retailers — and the people they serve. With Focus First, you get more than a plan. You get a partner committed to helping you grow.
Let’s Put Protection in Focus
We’re partnering with a select group of retailers this quarter. Interested in learning
more? Fill out the form below — we’ll be in touch shortly.
