Personal Service
Contact your dedicated Client Services Manager directly. No toll-free runaround.
Partner with New Leaf. Grow Your Protection Plan Revenue.
Join hundreds of BrandSource dealers who trust New Leaf for extended protection plans that your customers actually want to buy — with personal service you can count on.
A Personal Message from J.R. Zirkelbach
J.R. discusses the New Leaf advantage for BrandSource dealers, relationship-focused approach, and why independent retailers choose New Leaf over industry alternatives.
Why Choose New Leaf?
For the same reason your customers choose you over Lowe’s.
“The biggest complaint I get from dealers about our competitors? They can’t get anybody to call them back. With New Leaf, you know exactly who to call.”
— J.R. Zirkelbach
Meet Us at BrandSource's 'All In' Summit
Customer loyalty is earned after the sale, not just at checkout.
Stop by New Leaf’s booth #703 in Nashville to discuss how tailored extended protection plans can differentiate your business and deliver consistent value to your customers.
March 8–11, 2026
Gaylord Opryland & Convention Center
What BrandSource Dealers Are Saying
New Leaf is the only extended service provider I have worked with that actually makes good on their offerings and stands behind what they say. With the help of J.R. Zirkelbach’s training, our team has doubled our service plan sales and are we more profitable than ever before.
Christian Montague, Director of Operations, TeeVax Appliance, Santa Rosa, CA
What stands out most about New Leaf is the combination of fast, reliable service and exceptional training. Claims and support are always handled quickly-it’s been a great experience. J.R. Zirkelbach brings exceptional energy and clarity to his training. He connects with our sales staff immediately, and you can see the positive results in their sales performance. New Leaf’s dealer support is truly top-tier.
Nate Kansky, General Manager, Sav-Mart, Wenatchee, WA
New Leaf has been a game changer for our company. Having customers reach out with praise and not complaints about the service and the way things were handled is refreshing.
New Leaf takes the burden of warranty issues off my team and gives us true, positive experiences to share when selling. We are happy to be partnered with New Leaf!
Eddy Barham, Owner, Appliance Home Store, Columbia, SC
Built for Independent Retailers Like You
Higher Attachment Rates
Plans customers actually want to buy
Better Margins
Competitive dealer pricing structure
Simple enrollment
Plan submission and service claims processes
Marketing Support
Point-of-sale materials on e-commerce assets
Training & Support
Ongoing sales training for your team
Unique Special Benefits
Easier customer conversations
What Your Customers Get
Plans that protect your customers and build your reputation for service excellence.
Coverage Features:
20 Years of Partnership with BrandSource
New Leaf has been serving BrandSource dealers since the early 2000s. J.R. Zirkelbach’s family business in Eastern Iowa has been a BrandSource member since 1985, and he worked for the organization from 2003-2012 before becoming a vendor partner.
Key Facts:
- Serving hundreds BrandSource dealers
- 20+ year relationship with the organization
- Deep understanding of independent retailer challenges
- Family business serving family businesses
Ready to Partner with New Leaf?
Join hundreds of BrandSource dealers who’ve made the switch to relationship-focused protection plan service.
Self-Enroll Quick Start Already convinced?
Enroll your dealership today and start offering New Leaf protection plans immediately.
Enroll My Dealership
Have questions? Let’s talk
Schedule a personal consultation with J.R. to discuss your specific needs.
Schedule Call with J.R.Your New Leaf Team
Daidra Brown
BrandSource Account Manager
dbrown@newleafsc.net
469-466-3429
Lance Grimm
Business Development Representative
lgrimm@newleafsc.net
256-665-1464
Frequently Asked Questions
How quickly can we start offering New Leaf plans?
Most dealers can be enrolled and selling within 2-3 business days after completing the application process.
How quickly can we start offering New Leaf plans?
Most dealers can be enrolled and selling within 2-3 business days after completing the application process.
How does pricing compare to other providers?
Our dealer margins are competitive, and our higher customer satisfaction rates typically lead to better attachment rates.
Do you offer marketing support?
Yes, we provide point-of-sale materials on e-commerce assets.
What if we’re currently with another provider?
We make transitions easy with dedicated support to help you switch without disrupting your business.
Experience the New Leaf Difference
Join the growing number of BrandSource dealers who've discovered what relationship-focused protection plan service looks like.