About
Our Mission
To be an empowered organization that leverages leading-edge technologies to deliver exceptional service experiences.

To be an empowered organization that leverages leading-edge technologies to deliver exceptional service experiences.

What Drives Us
Innovative solutions
We build comprehensive programs—from brick-and-mortar to call centers—that offer real value at every step.
Fanatical customer care
We live by unwavering service standards. Every interaction matters, every time.
Creative flexibility
We customize plans and coverage to fit your needs—not the other way around.

Core Values
Integrity
We believe in transparency, respect, loyalty and doing what’s right—even when no one is watching.
Service
Our goal is to exceed expectations. We deliver value, excellence and care to every client and customer.
Community
We value diversity, champion inclusion, and aim to make a positive difference in the communities we serve.
What We Do
From in-store to online, call centers to custom platforms, we help retailers, OEMs, and service providers offer protection plans that add value, build loyalty, and support every stage of the customer journey.
We cover the products people count on every day—and support the brands they trust to deliver them.
As an employee-owned company, we specialize in delivering flexible and innovative warranty solutions, all backed by A-rated insurance carriers. We help our partners grow through service-first thinking, smart technology, and transparent support.
Built one relationship at a time
That’s the foundation we build on. We’re still employee-owned, still independent, and still rooted in service and reliability.




National reach.
Independent DNA.
Meet Our Team
Sean Hicks
Co-Founder & CEO
Sean M. Hicks is the CEO and Co-Founder of New Leaf Service Contracts, a leading provider of innovative warranty and service contract solutions. With more than 30 years of experience in the service contract and repair industries, Sean has built a reputation for operational excellence and customer-first innovation.
He began his career at Sears and later advanced through leadership roles at Montgomery Ward and Warrantech, where he grew the consumer products division from $18M to $138M in revenue. In 2011, he launched New Leaf with a mission to create flexible, integrity-driven programs for retailers and manufacturers. Under his leadership, the company has grown into a trusted third-party administrator serving millions of customers with coverage across appliances, electronics, furniture, and more.
Sean’s vision, including pioneering a 30% ESOP structure in 2020, continues to align growth, customer trust, and employee ownership.
Laura Gaitan
President
Laura has been in the warranty and home protection industry for over 15 years. She joined New Leaf in 2011 as the very first employee. Today, she leads operations, client relations, and data analytics, making sure every part of the business runs smoothly. Outside of work, Laura enjoys music, travel, and time with her husband and two daughters.

R.D. Patel
Chief Financial Officer
R.D. brings a decade of finance and accounting experience to New Leaf. A graduate of the University of North Texas, he’s managed complex budgets and financial systems with precision. Originally from Cleburne, Texas, R.D. balances his professional skills with a love for travel, sports, and family time.

Sameer Mohsin
Vice President of Operations & Technology
Sameer leads operations, technology, and IT strategy at New Leaf. With deep knowledge in data analytics, CRM, project management, e-commerce, and fulfillment, he ensures systems are efficient and scalable. Away from work, Sameer enjoys long bike rides and time with friends.




